More Corporations Incorporating CrossFit
(aka please let my CEO see this and think it’s a great idea!)

The New York Times website had a lengthy article on businesses which have incorporated CrossFit into their corporate culture. The level of involvement ranged from a small startup where co-workers collectively headed to CrossFit NYC for an afternoon break to Hitachi Global Storage which has it’s own on-site affiliate run by CrossFit Celebrity Jason Khalipa.

One of the primary companies discussed is Colorado based Datalogix which is working with Games competitor Patrick Burke. From the article:

There are other, less quantifiable benefits. Karin Eisenmenger, 46, Datalogix’s director of order management and the woman running up the stairs past her panting colleague, says the classes unite people from different departments who might otherwise never meet. “If you can sweat and groan and moan with your co-workers,” she said, “you’ll have no problem working with them in a meeting.”

Ben Nelson, 31, an information technology analyst who says he lost 60 pounds after he started CrossFit in 2010, said a lunch hour spent doing squat thrusts and swinging kettlebells enabled him to work longer and with greater focus. “I used to work for the Dish Network,” he said, “and the workouts there were running up and down the stairs on the way to company meetings.”

You can find the full post at:

New York Times: We’re One Big Team So Run Those Stairs

Oh no! Did I submit my TPS report!?!
Uh oh, did I submit my TPS report!?!

 Great pic via Flickr courtesy of moreofavideoguy

By Phil

Phil is the media wizard behind the brilliant FuncThat. He discovered CrossFit in 2009 and has been hooked ever since. He eagerly awaits the day CrossFit adds weight and age classes to the Games since he's confident he could dominate the 125 pound, 38 year old male division (as long as double unders aren't included). You can follow Phil and FuncThat on pretty much every social media platform ever. Here's a summarized list: Google+, Twitter, Facebook. If you're looking for help setting up your affiliate's site or need a hand with your social media you can contact Phil at

Leave a comment

Your email address will not be published. Required fields are marked *